Many interesting things have been happening in the Digital Media course by now. This week in the lecture we mostly discussed colours. As it turns out a "hue" is the exact same thing. While saturation is more about the intensity of said colour.
We learned a lot about how the colours of the design influence it and who the target audience is. For example, primary colours usually suggest that the product is for children. However, we are not supposed to make any assumptions, as colours can be used for anything if paired with different typefaces and designs.
Certain colours do look better together though. A "triad" is when there are three colours used that are equally far away from each other on the colour wheel.
Then there is the monochromatic style, which involves a colour being shaded with white or black.
There are analogous colours which are two colours on either side of another colour.
I already knew about complementary colours; they are opposite on the colour wheel. They just look really nice together and are very often used in design.
It's actually insane how the colour of something can change it's appearance so drastically.
It can give things a crazy flair.
Or some emotion.
Colour changes everything.
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